Catching scope creep before it eats the retainer
Scope creep is rarely one big unreasonable request. It is forty small ones, none of which was worth an argument, and the only reliable detector is a number you check monthly.
Topic
Pricing
Rate cards, retainers, fixed fees, and what to charge.
Effective hourly rate: the number that tells you a retainer has gone wrong
Your rate card says $150 an hour. Effective hourly rate is what you actually got. The gap between the two is where agency margin quietly disappears.
What an hour of your team actually costs
Salary divided by 2,080 is the wrong answer, and it is wrong in the direction that loses money. Here is how to work out the number you should be pricing against.
Numbers like these, without the spreadsheet
Utilization, effective hourly rate and project margin, straight out of tracked time.
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