
How to run a team time audit that leads to a useful change
The point of a time audit is to change a decision. Start with a question, keep the categories clean, and measure whether the resulting change helped.
Running the delivery side of an agency: capacity, utilization, and where the time goes.

The point of a time audit is to change a decision. Start with a question, keep the categories clean, and measure whether the resulting change helped.
A project can be under budget today and already heading for a loss. Track what it will take to finish, alongside what you have spent.

A total tells the client how much time you spent. A useful report shows what moved forward, where the budget stands, and what needs a decision.

Your last project contains evidence for your next quote. Here is how to turn recorded hours into an estimate you can explain and improve.

A spreadsheet, one number per person per week, and a rule about how full is full. Most of the value in capacity planning arrives well before the sophisticated version.
The migration is not the hard part. Keeping your old reports reconcilable and not double-billing during the changeover is, and both are decided before you start.
One page, eight decisions. Most agencies have none of this written down, which is why their billable percentage measures interpretation rather than work.

Approvals exist to protect the invoice, not to police the team. The difference shows up in what the approver is actually looking at.

Scope creep is rarely one big unreasonable request. It is forty small ones, none of which was worth an argument, and the only reliable detector is a number you check monthly.

Utilization is the most quoted and least understood number in agency operations. Here is the formula, the benchmarks, and the three ways the calculation goes quietly wrong.

Revenue minus obvious costs is not profitability. Here is the calculation that includes the parts agencies routinely leave out, and when to run it.

The four arguments every agency has about what counts as billable, why the answers matter less than the consistency, and what a healthy non-billable split looks like.
The first ninety days decide whether you get useful data or a compliance exercise. A practical sequence, and the three mistakes that poison it on day one.

Several tools in this category will photograph your team's screens every ten minutes. We have decided not to build that, and it is worth saying why rather than leaving it as a gap in a feature list.
Utilization, effective hourly rate and project margin, straight out of tracked time.
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